Relationship is the key to everything.

55+ Sales Mastery Training logo

Gain critical 55+ active adult consumer insights, strategies, and tools to help them find their next home and active adult community while increasing sales and revenue.

The 55+ Sales Mastery training program is a collaboration between national real estate leader Todd Warshauer of Active Adult Consultants and active adult consumer expert Deborah Blake of The Ipsum Group to help with your 55+ training needs and enhance the customer experience in and around 55+ communities.

Why choose 55+ Sales Mastery training?

  • Customized 55+ training for your community and market

  • Bust the myths and expose the blind spots of ageism

  • Complementary to other sales training

  • Engaging interactive workshops

Strategy, Focus, and Modules

  1. The 55+ Active Adult Consumer: Understanding the Active Adult Boomer Consumer and their Motivators

  2. Respect & Relationship: Sales Success is built on a foundation of relationship and respect

  3. Welcome to the Community: The Customer Journey at the Community - a fresh approach

  4. It’s a Marathon, not a Sprint: Sustained Success through follow-up strategies and best practices

  5. Winning Your Market: Community USP’s, Challenges, Selling against the Competition