Busting Myths About the 55+ Buyer

The 55+ homebuyer is often misunderstood. Stereotypes paint them as financially cautious, tech-averse, or uninterested in new experiences. The reality is much more dynamic—and ignoring it can cost builders opportunities.

Myth #1: They’re All Downsizing

Many buyers want less maintenance, but not necessarily less space. Extra bedrooms, flex rooms, and storage remain top priorities, especially for hosting family.

Myth #2: They Don’t Use Technology

Today’s 55+ buyers shop online, compare reviews, and use Zoom to tour communities. Digital fluency is at an all-time high, making virtual marketing strategies more critical than ever.

Myth #3: They’re All on a Fixed Income

Yes, some are cautious, but Baby Boomers and older Gen Xers hold the majority of U.S. wealth. They’re willing to invest in quality, convenience, and lifestyle—if they see the value.

Myth #4: They Only Want Golf and Pickleball

Lifestyle is more diverse. Gardening clubs, travel groups, arts, wellness programs, and volunteer opportunities matter just as much as recreation.

Myth #5: They’re Afraid of Change

Change is precisely what many crave: a new chapter, new friends, and new opportunities. The right sales approach taps into that aspiration.

Busting myths isn’t just about accuracy—it’s about respect. When sales teams see 55+ buyers as “next phase” knowledgeable, tech-savvy, and lifestyle-driven, they can engage authentically and build trust.