How the NAR Settlement Impacts the 55+ Homebuyer Experience
The National Association of Realtors’ (NAR) 2024 settlement has reshaped how commissions and buyer representation work. While the details apply industry-wide, the 55+ market faces unique impacts.
Key Changes
No More MLS Compensation Offers: Offers must now be negotiated off the MLS.
Written Buyer Agreements Required: Buyers must sign representation agreements before touring.
Increased Transparency: Buyers will see more details about how agents are compensated.
What It Means for 55+ Buyers
For older adults—many of whom haven’t purchased a home in decades—these changes add complexity. Written agreements, new compensation structures, and unfamiliar processes can create confusion.
How Builders Can Adapt
Educate Buyers Early: Don’t assume they understand the new rules.
Highlight Your Value: Show why your community and sales process is worth their trust.
Partner with Realtors: Clear communication avoids surprises for everyone involved.
The NAR settlement raises the bar for transparency. Builders and sales teams who embrace this shift will gain credibility and better support the 55+ consumer.
